Portugal ended 2025 with 4.7 million pay-TV subscribers, up 25,000 year-on-year, representing annual growth of 0.5% and the slowest rate since 2006, according to regulator Anacom.
Residential customers, who account for 88.3% of the total, rose by 12,000 to 4.1 million, while the non-residential base increased 2.3% to 546,000.
Fibre-to-the-home/building remained the dominant delivery platform, accounting for 70.1% of subscriptions, ahead of cable on 23.1%, DTH satellite on 5.8% and ADSL on 1%. FTTH/B was again the only technology to add subscribers, climbing by 177,000 over the year to 3.3 million, though Anacom said this was the lowest annual growth recorded since the technology emerged in 2007. Only 1.6% of pay-TV accesses were sold on a standalone basis rather than as part of a bundled offer.
MEO remained the market leader with a 42.0% share, followed by NOS Group on 35.7%, Vodafone on 19.4% and the DIGI/NOWO Group on 2.8%. DIGI/NOWO and MEO posted the strongest net gains over the year, while Vodafone’s share was unchanged and NOS lost 0.3 percentage points. In the residential segment, MEO and NOS held shares of 40.2% and 36.9% respectively, while MEO controlled 55.4% of the non-residential market.
