RTL Group reported revenue of €6.0 billion for the 2025 financial year, with strong growth in streaming and digital advertising helping offset declines in traditional TV advertising.
According to the Luxembourg-based media company, revenue fell 3.8% year-on-year to €6.018 billion, while adjusted EBITA reached €661 million, in line with its previous guidance and representing an 11.0% margin. Total group profit rose to €1.03 billion, largely driven by the sale of RTL Nederland.
Streaming continued to be the company’s main growth driver. Paying subscribers increased 19% to 8.1 million, while streaming revenue rose 26% to €509 million. Start-up losses from the streaming business were reduced by €90 million to €47 million, with the division nearing break-even in the fourth quarter of 2025.
Digital advertising revenue increased 27.7% to €517 million, compensating for much of the decline in TV advertising income. Overall TV advertising revenue fell 7% during the year, although RTL said it gained market share in Germany, France and Hungary.
The group is also preparing to strengthen its streaming business through the planned acquisition of German pay-TV broadcaster Sky Deutschland, which is expected to close in the first half of 2026 pending regulatory approval by the European Commission.
RTL has also expanded partnerships with distribution and platform partners including Deutsche Telekom, Amazon and Warner Bros. Discovery for the streaming service HBO Max.
Looking ahead, RTL Group expects adjusted EBITA to increase to around €725 million in 2026 and reiterated its medium-term target of €1 billion. The company also proposed a dividend of €5.50 per share and plans to continue its share buyback programme following the dividend payout.
