SportsCast Global has partnered with FAST Channels TV to launch a new 24/7 sports FAST channel targeting fans of football, motorsport, basketball, tennis and baseball.
The new service will offer a curated line-up of classic games, highlights, commentary shows, athlete profiles, sports talk programming and magazine-style sports features.
FAST Channels TV, which works with more than 80 content owners, provides white-label platforms and playout services for broadcasters, operators and content owners launching FAST linear channels.
Russell Foy, CEO of FAST Channels TV, said: “We are excited to welcome SportsCast Global to our portfolio of FAST channels. Sports remains one of the most powerful content categories in streaming, and this channel brings a compelling mix of sports storytelling and analysis to our platform partners and audiences.”
Zach Thalla, channel director for SportsCast Global, said the partnership would allow the channel to launch quickly and efficiently.
“FAST Channels TV has provided the technology and infrastructure needed to bring SportsCast Global to market quickly and efficiently. Our goal is simple — deliver high-quality sports programming that celebrates the games, athletes, and moments that global sports fans care about most.”
The launch underlines the continued momentum behind FAST streaming, with sports remaining one of the most attractive genres for both audience engagement and advertising monetisation.
SportsCast Global said its programming will focus on the culture and legacy of major global sports through a mix of talk shows, highlights, athlete stories, sports history content and commentary.
