Free ad-supported streaming network wedotv has launched its documentary channel wedotv BIG stories on UK DTT platform Freeview on channel 275.
In addition, wedotv movies is now available on channel 98 as a fully integrated DTT channel, combining traditional broadcast reach with advanced digital monetisation capabilities, including FAST architecture, Server-Side Ad Insertion (SSAI), and a Consent Management Platform (CMP).
Both channels are powered by technology from Synapse and facilitated by Global Distribution Services, a content aggregator and distributor on Freeview.
wedotv BIG stories brings viewers a slate of factual and documentary programming, while wedotv movies offers a curated selection of films, enhanced through hybrid broadcast and streaming capabilities. The integration of FAST, SSAI, and CMP ensures scalable monetisation, targeted advertising, and compliance with evolving privacy standards, according to wedotv.
“We are proud to support wedotv in expanding its footprint on Freeview. By leveraging Synapse’s technology stack – including FAST, SSAI, and CMP – we are enabling a seamless blend of linear broadcast and IP innovation. This launch reflects our commitment to delivering scalable, future-ready channel solutions while maximising reach and monetisation opportunities on the UK’s leading free-to-air platform,” said Tanya Kronfli, CEO of Global Distribution Services.
Philipp Rotermund, CEO of wedotv, added: “The launch of wedotv BIG stories on Freeview marks another important milestone in our UK expansion. We are delighted to strengthen our presence on the platform and to bring engaging, high-quality storytelling to a wider audience. With wedotv movies now available as a DTT channel powered by advanced ad-tech capabilities, we are combining the scale of broadcast with the precision and flexibility of digital.”
According to wedotv, the dual launch demonstrates Freeview’s evolving model of blending broadcast distribution with IP-delivered innovation, offering viewers more choice and advertisers enhanced opportunities.