Virgin Media O2 has appointed David Melcon as its new Chief Financial Officer, with effect from 2 April 2026.
Melcon joins the operator’s Executive Leadership Team with more than 25 years of telecoms experience, most recently serving as CFO of Vivo (Telefónica Brazil).
During a decade at Vivo, Virgin Media O2 said Melcon helped shape a customer-first strategy that more than doubled the company’s market value, delivered the highest customer satisfaction score in Brazil’s telecoms sector, and supported Vivo’s push to become the country’s most sustainable company, including a top 5 global telco ranking on ESG.
Melcon joined Telefónica in 2001 and has overseen multi-billion investment programmes, alongside digital and operational transformation projects focused on capital discipline, cost control and commercial performance. He previously spent several years living in London while working with Telefónica Europe and the O2 team.
Virgin Media O2 CEO Lutz Schüler said Melcon brings the “experience, knowledge and mindset” needed to accelerate the company’s transformation, citing his focus on customers, AI-driven change and building high-performing teams.
Schüler also thanked Mark Hardman and Nick Taylor, who have jointly led Finance & Strategy on an interim basis, and said they will remain part of the senior team.
Melcon said he was joining Virgin Media O2 at an “important time” for the business and highlighted the link between “performance and purpose”, pointing to Vivo’s transformation as a model for growth driven by customer focus, sustainability and team execution.
