AudienceProject has launched its SaaS platform for independent cross-media measurement in Poland, targeting advertisers looking to better understand campaign delivery across digital, social, video and connected TV.
The company said it will enable Polish advertisers to continuously measure reach and frequency across the open web, social media, online video and CTV, with reporting on total and incremental reach by channel.
AudienceProject said the move reflects rising demand for independent cross-media measurement as Poland’s advertising market grows and digital ad spend increases.
Chief executive Thomas Gregers Honoré described Poland as Europe’s largest advertising market outside the “big five” of the UK, Germany, France, Italy and Spain, adding that advertisers are seeking clearer insight into how budgets perform across channels.
AudienceProject has worked with advertisers, agencies and media owners including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia and PepsiCo.
The platform is positioned to support campaign planning and optimisation by showing how many people are reached in a target audience across channels and which channels are most effective.
