Telia and Viaplay have entered into a new multi-year agreement designed to strengthen Telia’s TV and streaming proposition across Sweden.
Under the extended deal, Telia customers will retain long-term access to Viaplay’s portfolio of international films and series, local entertainment and reality programming, alongside a broad range of live sports rights.
The companies said the renewed partnership reflects a shared focus on delivering clearer customer value through a flexible and comprehensive content offering spanning everyday entertainment, family viewing and premium live sport including UEFA Champions League; National team football; NHL and IIHF Ice Hockey World Championship
Oscar Karlsson, Head of Consumer Business at Telia, said: “Our partnership with Viaplay is developing in step with our customers’ needs and this is reflected in the new agreement. With Viaplay’s content, we continue to secure a strong and long-term offering and strengthen Telia as one of the market’s leading TV and streaming players. We distinguish ourselves by making it easy for customers to enjoy all their entertainment in one place.”
Jonas Karlén, CEO of Viaplay Group Sweden, said the partnership would enhance the viewing experience for millions of Swedish households.
“We look forward to continuing our partnership with Telia. With the combination of Viaplay’s content and Telia’s reach, we are creating an even better experience for millions of viewers throughout Sweden,” he said.
Karlén added that upcoming highlights on Viaplay and the Viaplay Sport TV channel will include Sweden’s men’s football play-off against Ukraine and the World Championships in cross-country and alpine skiing.
Telia positions its TV and streaming service as an aggregation platform, combining traditional linear television with leading streaming services in a single interface. The company says this approach simplifies content discovery and aims to address growing fragmentation in the Nordic TV market.
The new agreement further reinforces Telia’s strategy of bundling premium third-party content within its broadband and TV packages, as competition intensifies among Nordic telecom and media providers.
