BBC Studios has launched BBC Nordic as a dedicated, multi-genre on-demand destination on SAS Airlines, marking the first airline to carry the channel as a branded inflight experience.
The deal gives SAS passengers access to a curated selection of BBC Nordic programming tailored for onboard viewing, spanning drama, factual and adventure titles.
Zina Neophytou, SVP Out of Home & BBC News Commercial Development, BBC Studios said: “Our aim is to make world‑class storytelling effortlessly accessible wherever audiences are, whether that’s on the ground or at 35,000 feet. Partnering with SAS Airlines to bring BBC Nordic onboard as a branded on‑demand experience does exactly this. With a slate that blends drama, adventure, and documentary, we’re delivering a premium inflight offering with the very best of British storytelling to passengers across the globe.”
Titles available at launch include Death in Paradise, wildlife series Kingdom, Scandinavia with Simon Reeve and Where the Wild Men Are with Ben Fogle.
The agreement was brokered through content service provider Touch.
