Warner Bros. Discovery has moved back into first place in Poland’s content distributor rankings for the first time since May 2025, according to Nielsen’s latest All Screens Video Landscape Report.
The January 2026 report tracks total household viewership in Poland across TVs, PCs/laptops, smartphones and tablets, using a combined measure of reach and time spent. Nielsen said Warner Bros. Discovery increased its audience share to 18.35% in January, up from 17.59% in December 2025.
Lucyna Koba, market leader at Nielsen Poland, said the figures show “a highly competitive battle for the podium” with just over 1 percentage point separating the top 3 distributors. She added that the 5% rise in time spent across linear and streaming was “particularly striking”, linking the increase to harsh winter conditions keeping audiences indoors.
Polsat slipped to second place on 17.54%, with TVP third on 17.21%. Nielsen said the rest of the top 10 rankings were unchanged, making WBD’s return to number one the only movement in the leading group.
Nielsen also reported a rise in viewing time in Poland, with both linear TV and streaming time spent up 5% month-on-month from December to January. The measurement company noted that its annual “TV Universe” update for 2026 introduces new weighting rules that account for around 1% growth, indicating audiences still spent noticeably longer watching content overall in January.
On screen splits, Nielsen said Google’s share of viewing on TV fell by 2% as more consumption shifted to other devices, while Netflix increased its TV-screen share to 86% from 84% in December.
