Germans spent an average of 10 hours and 53 minutes per day on media in 2025, with audio and audiovisual content accounting for the largest share at 9 hours and 38 minutes.
Overall media consumption remained stable compared with 2024, according to the Media Usage Analysis 2025, published by German commercial media industry association VAUNET on 18 February 2026.
“Media consumption in Germany remained at a consistently high and stable level in 2025 and continues to be shaped primarily by audio and audiovisual content. The enduring relevance of linear services such as television and radio is clearly evident: despite growing digital consumption, they still account for the largest share. At the same time, video and audio streaming are gaining further importance and are increasingly driving media consumption online,” said Johannes Leibiger, Head of Media Business & Research at VAUNET.
Frank Giersberg, Managing Director of VAUNET, added: “Current developments clearly underline the social relevance of audio and audiovisual media. In times of disinformation and fake news, their reliable content plays a vital role in safeguarding democracy. Commercial media services financed through the market depend on fair competitive conditions vis-à-vis big tech platforms and licence-fee-funded broadcasters, as well as on the adequate protection of their revenue bases. In the advertising market, all stakeholders share responsibility for safeguarding independent journalism and democratic media. This also means allocating advertising investment towards trusted, professionally produced media environments.”
Average daily audio consumption in 2025 amounted to 4 hours and 19 minutes, representing an increase of 6 minutes on 2024. Of this, 3 hours and 9 minutes – the largest share – continued to be accounted for by weekday radio listening. Online audio services included 50 minutes of music streaming and 9 minutes of podcasts.
Daily video consumption totalled 5 hours and 19 minutes, including 2 hours and 55 minutes of television viewing, 1 hour and 43 minutes of online video use, and 38 minutes spent on video games.
Radio and television, alongside audio and video streaming, reached almost the entire population. In 2025, 85.7% of people aged 14 and over watched television regularly, while 92.3% listened regularly to audio or radio content. Daily reach stood at 59.1% for television and 75.1% for audio.
VAUNET’s report draws on data from multiple sources, including agma, VuMA, AGF Videoforschung, the Media Activity Guide, and the ViewTime Report published by Seven.One Media and Forsa.
