TF1 Group reported 2025 revenue of €2.297 billion, down 2.5% year-on-year, as a weaker advertising market – particularly in Q4 – weighed on its Media division.
Media revenue fell 4.5% to €1.921 billion, while Studio TF1 grew 9.2% to €376 million, supported by the contribution from Johnson Production Group. Operating income from current activities (EBIT) slipped to €252 million, down €45 million, reflecting the decline in linear advertising.
However, TF1+ delivered what the broadcaster described as a step-change in its digital strategy after two years on the market, positioning itself as the leading free streaming platform for French speakers.
TF1 said TF1+ advertising revenue rose 35.8% in 2025, while usage and engagement increased across the year. The service averaged 38 million monthly streamers in 2025, up from 33 million in 2024, and hit a record 42 million in October. Total viewing reached 1.2 billion hours watched in 2025, with site-centric viewing up 12% year-on-year.
The platform’s content proposition has expanded to more than 35,000 hours of programming available at any given time, including aggregated third-party services such as Arte, Deezer, L’Equipe, Le Figaro.TV, A+E Networks and LCP-Public Sénat.
Average ad duration rose to 5 minutes 14 seconds per hour (+15% versus 2024), with a long-term target of around 6 minutes. Average CPM was €13.50, broadly stable year-on-year, with a longer-term target of around €15. TF1 said its micropayment offer, launched in September, delivered around 700,000 transactions by year-end, initially across a limited number of programmes and with only partial rollout on telecom set-top boxes.
Beyond streaming, TF1 continued portfolio reshaping in 2025, selling My Little Paris and Play Two, and signing a partnership with Sony Music Publishing on music assets.
