Channel 4 is expanding its presence on Spotify with the launch of A Comedy Thing by Channel 4, a dedicated digital comedy channel for original unscripted formats, available to Spotify users on mobile and desktop.
The ensemble channel, produced by Strong Watch Studios (backed by Hat Trick Productions), first launched on YouTube last summer and is designed for digitally native audiences, with the new Spotify rollout debuting with the format The Lying Game. The line-up includes Vittorio Angelone, Mike Rice, Finlay Christie, Olga Koch, Micky Overman, Dan Tiernan and Gbemi Oladipo.
Grace Boswood, Channel 4 Technology & Distribution Director, said: “Following our launch on Spotify last summer, we’re excited to bring Channel 4’s premium comedy content to our audiences where they are, on the digital platforms they love. We are thrilled to introduce Spotify audiences to the next wave of British comedians to share, watch and laugh along with anywhere.”
The move builds on Channel 4’s digital distribution strategy aimed at younger viewers. In 2025, Channel 4 became the first UK broadcaster to bring video programming to Spotify, drawing content from Channel 4.0.
“We’re seeing huge engagement with comedy video content on Spotify, so it’s great to be able to provide more content that we know our users will love,” said Alastair Ferrans, Head of International at Spotify. “In addition, Channel 4 has proven to be a great partner to us through recent collaborations, so it’s a no brainer for us to continue working together and delivering new experiences and formats.”
The Channel 4 content is a good fit for Spotify, which is looking to increase its video content.
