Influent Media will exclusively represent advertising sales for Disney+ in Ireland from February, ahead of the streamer’s launch of its new Standard with Ads subscription tier on 3 March 2026.
The agreement gives Irish advertisers access to pre-roll and mid-roll inventory across Disney+ programming, spanning brands including Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, 20th Century Studios and Searchlight Pictures.
Influent said the ad-supported plan will offer a premium, brand-safe environment designed to help brands reach audiences at scale on streaming TV.
Louise Doddy, Commercial Director at Influent Media Ireland, said the company was “incredibly proud” to represent Disney+ in the Irish market, calling the launch of the ad tier “a transformative moment for premium streaming in Ireland”.
Carl Huber D’Cruze, Sales Director UK & Ireland at Disney Advertising EMEA, said Ireland will become Disney+’s 15th ad-tier market across EMEA, creating a new route for advertisers to align with Disney’s portfolio of films, TV and live sport in a “trusted and seamless” environment. He highlighted titles including Tell Me Lies, The Beauty, Pole to Pole with Will Smith and TRON: Ares.
