Letson Corp has launched a new FAST Channel, Historias de Corazón, in partnership with FAST Channels TV.
The channel, branded in English as Heart Stories, targets Spanish-speaking women, primarily in Latin America, and offers a curated library of more than 2,000 titles, including full-length romantic films and melodramas. According to the companies, the service is aimed at women aged 25-55 and is designed to meet the programming and quality requirements of major international FAST platforms.
Historias de Corazón becomes the latest addition to FAST Channels TV’s portfolio, which supports more than 80 content owners with white-label FAST Channel creation, playout and monetisation services. The platform enables broadcasters, operators and rights holders to launch linear FAST channels and generate advertising revenue.
“We are delighted to welcome Letson Corp to our roster of channels,” said Russell Foy, Chief Executive Officer of FAST Channels TV. “This partnership underscores our dedication to providing diverse and captivating content to our viewers.”
Regina Yurkina, Programming and Marketing Director at Letson Corp, added: “Russell and the FAST Channels TV team have been instrumental in bringing our vision to life at a competitive cost. With our catalogue of romantic and entertainment content, Historias de Corazón is set to deliver an unparalleled viewing experience.”
Letson Corp specialises in the production and global distribution of Spanish-language entertainment content with its digital projects having generated more than a billion views on digital platforms, according to the company.
FAST Channels TV provides end-to-end solutions for FAST and hybrid streaming services, including channel creation, content sourcing, advertising monetisation and global distribution.
