SkyShowtime has confirmed it will raise subscription prices from 24 February 2026.
According to the streamer’s “Everything you need to know about our price increase” information, customers who renew on or after 24 February will see the updated price structure applied to their accounts. The change affects all directly-subscribed members in territories where SkyShowtime operates.
In the Netherlands, for example, the Standard tier with advertising will move from €5.99 a month to €6.99 a month and the ad-free Standard tier will rise from €8.99 to €9.99 a month. The Premium tier — which includes 4K streaming and additional features — will increase by €2 to €13.99 a month.
SkyShowtime says the price adjustment is designed to “continue offering the best viewing experience and customer satisfaction”, such as improved streaming quality and ongoing investment in content and platform technology. The increases apply automatically on the first renewal date on or after the effective date.
The Dutch trade title Totaal TV Nieuws reports that the increases are typical of broader price movement in the streaming sector and notes that promotional “half-price for life” customers retain their discounted status, meaning their actual monthly rise is proportionally lower. Totaal TV also points out that the price adjustment has yet to be reflected in bundled packages offered by operators such as Ziggo, where SkyShowtime is included within larger TV plans.
The price rise follows earlier changes at the service that introduced tier options such as an advertising-supported Standard plan and a standalone Premium tier in late 2024, aimed at broadening flexibility for consumers across more than 20 European countries.
The move places SkyShowtime’s price points more in line with other major streaming services in Western Europe, where competitive pressures and rising content costs have seen multiple platforms adjust subscription fees in recent years.
SkyShowtime’s price adjustment underscores ongoing efforts by streaming platforms to balance content investment with sustainable subscriber economics, particularly in markets where ad-supported and premium viewing options are becoming standard parts of the pricing mix.
