Samsung Electronics Poland says 4.1m active Samsung Smart TV devices were connected to the internet at the end of December 2025, covering TVs as well as monitors and projectors.
The company put the increase at more than 600,000 devices versus the end of 2023, describing the ecosystem as up 15% over 2 years.
The update builds on Samsung’s earlier public milestones in the market. In December 2023, the company said it had already passed 3.5m connected Samsung Smart TVs in Poland, citing internal figures of 3,378,874 active devices in November 2022 and almost 3.6m a year later. The latest count suggests connected-TV reach has continued to expand, strengthening Samsung’s footprint for streaming distribution and smart TV services.
On Wednesday, it was announced that Samsung TV Plus has passed 100 million monthly active users worldwide.
Samsung also pointed to engagement and app usage among Polish consumers. It said average TV operating time exceeded 6 hours a day in December 2025, with around 1,000 apps available on the platform in Poland, including 200 with a Polish-language interface. Netflix was the most-launched app, followed by YouTube, with Prime Video, HBO Max, Canal+, Disney+, SkyShowtime, Spotify, SmartThings and Sweet.TV also in the top 10. The company also highlighted cloud gaming via the Xbox app, which it says can be used with an Xbox Game Pass Ultimate subscription and a compatible controller.
On security and lifecycle support, Samsung said models from 2025 are covered by 7 years of software updates in Poland, and reiterated that Samsung Knox protections apply to Samsung TVs running Tizen launched since 2015. The longer update commitment is positioned as a way to keep app compatibility and security in place as the connected base grows.
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