Amagi Media Labs has completed the public listing of its equity shares on India’s BSE and NSE, positioning itself as the first cloud-native SaaS company offering end-to-end solutions across the broadcast and streaming workflow to list on Indian stock exchanges.
The Bengaluru-headquartered company said it plans to use ₹5,500.64 million (€51.3m) of net proceeds from the fresh issue for technology and cloud infrastructure investment through fiscal 2028, alongside funding for inorganic growth and general corporate purposes.
Amagi’s IPO ran from 13 January to 16 January 2026, with the company stating it drew strong participation across investor categories. The shares listed on 21 January, with local market reports indicating the stock debuted at a discount to the IPO price.
Speaking at the listing ceremony, co-founder and CEO Baskar Subramanian said cloud transformation in media is still in the early stages, arguing that “less than 10% of the media ecosystem has migrated to the cloud”, while streaming remains “the single largest growth lever” for the industry.
Amagi describes itself as an AI-enabled “industry cloud” for media and entertainment, spanning live production, content preparation, distribution and monetisation, with capabilities ranging from remote production and ad decisioning to automated playout and global content syndication.
The company also highlighted its scale metrics, saying it powers more than 7,000 channel deliveries across 300-plus content distributors, and generates more than 26 billion monetised ad impressions, with figures stated as of 31 March 2025.
Financially, Amagi reported revenue from operations of ₹1,162.64 crore in FY25, and a profit of ₹6.47 crore on revenue of ₹704.82 crore for the six months to 30 September 2025, according to the same statement.
Bookrunning lead managers for the IPO included Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services and Avendus Capital.
