Sony and TCL have signed a memorandum of understanding to discuss a strategic partnership in home entertainment, including plans for a new joint venture that would include Sony’s home entertainment business.
Under the proposed structure, TCL would hold 51% of the joint venture and Sony 49%. The new company would operate globally, covering product development and design through to manufacturing, sales, logistics and customer service for televisions and home audio equipment.
The companies said they aim to reach definitive, binding agreements by the end of March 2026. Subject to final agreements, regulatory approvals and other conditions, the new company is expected to begin operations in April 2027.
Sony and TCL said the venture would combine Sony’s picture and audio technologies, brand value and operational expertise, including supply chain management, with TCL’s display technology, manufacturing scale and vertically integrated supply chain. Products are expected to carry the Sony and BRAVIA names.
Sony’s president and CEO Kimio Maki said the partnership aims to “create new customer value” and deliver “more captivating audio and visual experiences” globally. TCL chairperson Du Juan said the partnership would combine strengths to improve scale and optimise the supply chain, with technology and know-how sharing and operational integration.
The companies pointed to ongoing growth in the global large-screen TV market, driven by changing viewing habits linked to OTT and video-sharing platforms, smarter TV features, and increasing demand for higher resolution and larger displays.
