Samsung TV Plus has passed 100 million monthly active users worldwide, marking a new milestone for the manufacturer-backed FAST service as it leans further into live events, interactivity and creator-led channels.
The company said streaming hours on the platform increased 25% year-on-year in 2025, with engagement rising alongside an expansion of live programming and partnerships.
“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” said Salek Brodsky, Senior Vice President and Head of Global, Samsung TV Plus.
Samsung is pitching the scale of its owned-and-operated distribution as a key differentiator for advertisers, claiming 92% retention after 3 months. The service said it has been attracting “millennial families” and other brand-safe audiences, positioning Samsung TV Plus as a high-loyalty environment for CTV campaigns.
In the UK market, the familiar brands are found within their streaming services, but not the selection of familiar linear channels that are found on the PSB-backed Freely. It’s arguably still easier to find the Conan O’Brien channel than it is BBC One.
Samsung instead highlighted its Jonas Brothers initiative, where it launched a “FanVote” interactive feature allowing viewers to vote for a song using a TV remote, with the winning track performed live. The company said the poll generated a response rate of more than 13% among connected TV viewers.
Beyond live, Samsung TV Plus said it has continued to build out creator-led and branded partnerships, naming digital-first talent including Mark Rober, Michelle Khare, Dhar Mann and Smosh, alongside deals with Spotify and David Letterman. It also cited tie-ups with major sports leagues, including the NHL, MLB, NBA and NFL, as part of its broader strategy to drive repeat viewing and strengthen premium positioning within FAST.
Samsung TV Plus said it now carries more than 4,300 free, ad-supported channels across 30 countries. The platform remains exclusive to Samsung devices, spanning Samsung TVs, Galaxy smartphones and tablets, smart monitors and Family Hub, and the company also referenced support across newer device categories including XR headsets. Samsung added that its latest 2026 TV line-up announced at CES is designed to further widen the addressable base for the service across Micro RGB TV, Neo QLED, OLED and The Frame ranges.
