AudienceProject has launched a direct integration with Disney+ that lets advertisers and agencies access independent audience measurement for Disney+ campaigns inside the AudienceProject platform.
Ben Samuel, VP of Partnerships at AudienceProject says the integration is designed to make Disney+ measurement easier to activate. “We’re proud to launch this direct integration with Disney+. Disney+ has quickly become a premium, high-impact environment for advertisers, and demand for independent measurement has followed. With this integration, we’re making Disney+ measurement capabilities more robust and easier to activate, so advertisers and agencies can access insights directly in our SaaS platform and make more confident marketing decisions.”
Disney’s Lucy Gregory, VP, Audience Measurement & Insight, added media buyers want “trusted, independent measurement” to understand how streaming contributes to overall campaign performance. AudienceProject’s VP of Partnerships Ben Samuel said demand for independent measurement on Disney+ has grown as it has become a “premium, high-impact environment” for advertisers.
The Disney+ integration is available in the UK, Germany, France, Italy and Spain, with further countries to follow.
