CNBC plans to enter the German-speaking media market with a new business and financial news platform, CNBC DACH, targeting audiences in Germany, Austria and Switzerland from early 2027.
The project will be operated by C-DACH Business News Holding and is being positioned as a subscription-based multimedia service spanning television, digital platforms, social media, live events, newsletters, podcasts and print products, including a monthly magazine. A dedicated TV channel with localised feeds and original reporting will sit at the centre of the offering.
According to German newspaper Frankfurter Allgemeine Zeitung (FAZ), CNBC DACH plans to build a newsroom of around 200 staff, with roughly half of the roles based in Germany and the main editorial hub in Frankfurt am Main. Further editorial operations are planned in Zurich and Vienna, alongside offices in Berlin and Munich, the newspaper reported.
The holding company is led by media entrepreneur Rusmir Nefic and backed by investors including Austrian financier Alexander Schütz and energy executive Benjamin Lakatos. Nefic has previously launched regional media franchises such as Bloomberg Adria and a number of CNN- and Euronews-branded channels in south-eastern Europe.
“CNBC DACH is designed to empower business leaders, investors, and decision-makers across German-speaking markets with the insights they need to make informed decisions and support them as they navigate market developments and investment opportunities,” said Craig Bengtson, President of CNBC International. “By extending CNBC’s global reporting into a dedicated German-language service, we’re providing audiences in Germany, Austria, and Switzerland with business news, trusted insights and analysis that connects regional developments with global markets.”
Rusmir Nefic, CNBC DACH Founder and CEO added: “With CNBC DACH, we are building a multimedia platform where capital market developments, market trends, and macroeconomic relationships are reported first hand and are available 24/7. Our goal is to give business leaders across the DACH region a strong voice and create a place where they can read, watch, listen, exchange ideas, share insights and actively engage.”
FAZ quoted Nefic as saying that the new venture is intended to fill a gap in the German-language media landscape for “hard” business and financial journalism, aimed mainly at CEOs, CFOs, board members and medium-sized company owners. He argued that while many executives operate daily in an English-speaking environment, they prefer to discuss complex financial and economic issues in German language, particularly when specialist terminology is involved.
Under the ten-year franchise agreement with CNBC, the German-language platform will adhere to the standards of the US broadcaster while combining international market coverage with in-depth regional reporting. Globally, CNBC currently reaches around 372 million households in 154 countries, according to the network.
CNBC confirmed that CNBC DACH will be headquartered editorially in Frankfurt, Zurich and Vienna, with technical operations largely run from Vienna, and that the service is expected to launch in early 2027 once regulatory and broadcasting licences have been secured.
