SPI International has struck a strategic partnership with bTV Media Group, which becomes the exclusive representative for DIZI’s advertising inventory in Bulgaria from 1 January.
DIZI, SPI International’s Turkish drama brand, launched in Bulgaria in 2020 and the channel says it has built a strong local following with scripted series focused on love, betrayal and family storylines.
“We are excited to add DIZI in Bulgaria to our portfolio of advertising channels in the region.” – said Erwan Luherne, Managing Director at SPI International. “This partnership with bTV Media Group, a recognized leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.”
SPI International said the agreement extends its regional advertising footprint, adding Bulgaria to its Central and Eastern Europe sales markets alongside Poland, Czechia, Hungary and Romania.
bTV Media Group said the deal will create new opportunities for advertisers and broaden its portfolio of TV advertising products in the market.
Programming highlights for January include new episodes of The Innocents (season 2) and The Circle, with further premieres planned later in the year. The channel is carried by operators including A1, Yettel and Vivacom.
