RTVE has refreshed the on-air presentation of Televisión Española as it begins celebrations for the broadcaster’s 70th anniversary.
The update rolled out on Wednesday 7 January and applies across TVE channels, covering typography, continuity presentation, promo end-boards and other visual and graphic elements.
RTVE describes the move as a restyling rather than a rebrand, keeping the existing identity while reorganising and refining established design components. The broadcaster says corporate colours will be more prominent, alongside new on-screen elements intended to support continuity and newer presentation needs.
The project was led by TVE Image Management, with RTVE positioning the update as part of its broader public-service brand value.