Polish TV viewing rose again in November as colder weather and a strong programme slate pushed audiences to spend more time in front of the screen, with both linear channels and streaming posting gains.
Average daily time spent watching TV in November hit 4 hours 5 minutes, up around 14 minutes on October 2025’s 3 hours 51 minutes. The figure was also more than 1 minute higher than November 2024.
Linear TV continued to draw viewers, helped by major events and established formats. Polsat, TVN and TVP1 were among the channels highlighted for attracting audiences during the month. The most-watched titles included World Cup football qualifiers on TVP1, drama series M jak Miłość on TVP2, flagship news Fakty on TVN, and Dancing with the Stars on Polsat.
Streaming also moved to a new high. Online viewing’s share of total TV screen consumption increased by 0.6 percentage points month-on-month to 10.4% in November, up from 9.8% in October.
The uplift was driven primarily by Netflix, which grew to a 2.1% share from 1.8% in October. YouTube held steady on 2.5% of total TV screen viewing.
