German video ad sales house Goldvertise will move to High View at the turn of the year, as parent Goldbach continues to streamline its portfolio and refocus on Switzerland.
Goldbach Group, the Swiss ad sales company owned by TX Group, has agreed to sell its German subsidiary Goldvertise Media to Bavaria-based media group High View, with the transaction taking effect at the turn of the year 2025/26.
Under the deal, High View will acquire 100% of Goldvertise, which was only established at the end of 2024 following the separation of Goldbach’s German activities. Both parties said Goldvertise will continue to operate as an independent company within the High View group, with managing director Frank Möbius remaining in charge.
The acquisition follows Goldbach’s broader clean-up of its portfolio. Earlier this month, the company sold its advertising technology unit Splicky to Danish media buying platform Adform, and has stated it is increasingly concentrating on its Swiss core market.
For High View, which is headquartered in Landshut and is best known as an operator of thematic TV channels in the DACH region, the purchase is positioned as a move to strengthen its ambitions in video advertising spanning linear TV, connected TV and online video. High View operates brands including Deluxe Music and a number of entertainment channels, and intends to further expand integrated sales across its portfolio after the transaction closes.
“Goldvertise and High View have been closely and successfully partnered for many years. Through the future collaboration we can link our brands, capabilities and technologies even more closely and use synergies in a targeted way – to the benefit of all our partners, clients and advertising customers,” said Möbius.
Goldvertise markets advertising inventory across connected TV, linear TV and online video. The company works with more than 45 special-interest TV channels, including pay-TV and AGF-measured offerings, and has been building its CTV inventory with an emphasis on owned-and-operated channels and integrated sales packages across screens.
According to High View, the acquisition is designed to reinforce Goldvertise’s growth path and help it expand its role as an integrated monetisation partner across TV, CTV and non-linear offerings, while maintaining continuity for customers, partners and employees.
High View’s shareholder base includes Beta Film, which has held a 50% stake in the group since 2023. High View founder Alexander Trauttmansdorff and Beta Film founder Jan Mojto previously worked in the Kirch Group.
