Ad tech company Adform has agreed to acquire Splicky, the advertising technology division of Switzerland-based marketer Goldbach Group, in a move aimed at strengthening its omnichannel media buying capabilities in the DACH region.
The transaction, of which financial details have not been disclosed, will add Splicky’s digital out-of-home (DOOH) expertise and local market presence to Adform’s global buying platform. Founded in Berlin, Splicky has established itself as a specialist in programmatic DOOH advertising across Germany, Austria and Switzerland, working with around 200 customers and maintaining close relationships with publishers, including access to proprietary inventory within the Goldbach and Tamedia portfolios.
Adform said the acquisition would allow advertisers and agencies to plan, activate and optimise DOOH campaigns alongside other formats such as display, video, audio and connected TV within a single platform, as demand grows for more integrated and transparent media buying across channels.
“The increased scale that this combination ensures is great news for our clients,” said Troels Philip Jensen, CEO of Adform. “The acquisition strengthens our position in the DACH region, adds important digital out-of-home capabilities, and accelerates our strategy of expansion into high-growth emerging channels.”
Completion of the acquisition remains subject to customary closing conditions. Adform and Goldbach expect the transaction to close on 31 December 2025.
