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Sky Sports extends Masters rights deal with Augusta National

December 19, 2025 10.32 Europe/London By Julian Clover

Sky Sports and Augusta National Golf Club have agreed a new multi-year extension, keeping Sky Sports as the exclusive UK and Ireland home of the Masters Tournament. 

Under the renewed agreement, Sky Sports will deliver almost 20% more live coverage across Masters week, including dedicated feeds from Amen Corner, Featured Groups and Live on the Range.

Sky said the deal follows its most comprehensive Masters coverage to date in 2025, which it claims helped deliver the most-watched day in Sky Sports history. The broadcaster reported a peak audience of 1.85 million as Rory McIlroy won his first Green Jacket and completed the career Grand Slam, with Sky citing a 37% share of total TV viewing at the peak. 

Sky Chief Sports Officer Jonathan Licht said the extension “further cement[s] Sky Sports as the home of golf in the UK and Ireland”. 

As part of the wider agreement, Sky Sports will also show the Masters Par 3 Contest and the Augusta National Women’s Amateur, as well as the Latin America Amateur Championship and Asia-Pacific Amateur Championship.

The 2026 Masters is scheduled for 6-12 April, with coverage set to air exclusively on Sky Sports and streaming service NOW. 

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Filed Under: Newsline Tagged With: Augusta National Golf Club, Masters Tournament, Now, Sky, Sky Sports Edited: 19 December 2025 10:32

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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