Channel 4 has named Sky executive Priya Dogra as its next chief executive, succeeding Alex Mahon and becoming the broadcaster’s eighth CEO in its 43-year history.
Dogra will join in March 2026 from Sky, where she is Chief Advertising, Group Data & New Revenue Officer, overseeing Sky Media, the company’s ad sales operation, its data and analytics capabilities and new non-subscription revenue streams. She was a key architect of Universal Ads, the cross-industry self-serve TV advertising platform developed with ITV, Channel 4 and Comcast’s FreeWheel to attract small businesses into TV advertising.
Before Sky, Dogra spent 14 years at Time Warner, WarnerMedia and Warner Bros Discovery, ultimately serving as President & MD for Warner Bros Discovery EMEA with responsibility for networks, streaming, theatrical distribution, content licensing and local originals for HBO and HBO Max. Earlier in her career she led M&A and corporate strategy at Time Warner, advising three successive CEOs, following an investment banking role at Citi.
Channel 4 chair Geoff Cooper described Dogra as “an outstanding executive” with a strong record in commercial growth, digital transformation and content strategy, and said she brought both a passion for the broadcaster and a deep understanding of its public service remit. Interim chief executive Jonathan Allan will remain in post until Dogra arrives next year.
Dogra said it was a “genuine privilege” to be joining a broadcaster that sits “at the heart of British culture”, and highlighted plans to accelerate Channel 4’s digital ambitions and deepen its connection with audiences across platforms. She follows Alex Mahon, who led Channel 4 from 2017 to 2025, steering it through two failed privatisation attempts and the pivot towards a digital-first strategy.
