Q&A with Jörg Meyer, CCO, Zattoo
Broadband TV News speaks with Jörg Meyer about the company’s new modular product architecture and how it redefines flexibility for operators in the streaming economy.
Broadband TV News: Zattoo has restructured its B2B portfolio. Why now?
Jörg Meyer: The market has shifted faster than most infrastructures. Linear and OTT are now fully converged in the eyes of consumers, but operators are often still bound to legacy systems. Our long-standing end-to-end platform delivered simplicity, but today’s landscape demands something more flexible. The move to a Composable TV Platform gives operators the ability to modernize incrementally, integrate what they already have, and remain agile without the disruption of a full rebuild.
BTN: What exactly does “Composable TV” mean in practice?
Meyer: It means designing the entire system for interoperability. Instead of one rigid platform, operators get modular building blocks – our new Zattoo Ingest, Zattoo Stream, and Zattoo Orchestrate modules – plus Zattoo End2End for those who still want a turnkey option. They can adopt a single module to address a specific challenge or combine several to scale strategically. It’s evolution without disruption.
BTN: Talk us through the modules briefly.
Meyer: Zattoo Ingest replaces the traditional headend with a fully managed, cloud-native setup that handles ingest, encoding, packaging, and other related capabilities – removing a huge CapEx load.
Zattoo Stream is the delivery engine, complete with APIs, device SDKs, and server-side ad insertion that operators can use to launch hybrid and ad-supported models quickly.
Zattoo Orchestrate is the control plane – the operational and commercial brain – managing product logic, metadata, analytics, personalization, and OSS/BSS integrations.
And Zattoo End2End remains our proven ready-made solution, but now powered by the same modular architecture, now facilitating the integration of third-party solutions for selected parts of the overall TV platform. Together, these form the Zattoo Platform Suite, scaling from small ISPs to Tier-1 broadcasters.
BTN: How does this differentiate Zattoo from other technology providers?
Meyer: Many systems describe themselves as modular but are monolithic underneath. We’ve truly decoupled the business logic layer from the infrastructure layer, which means operators can plug in or replace components without committing to a full technology migration. It also changes the financial model: operators shift from fixed, upfront CapEx to flexible OpEx that aligns with real usage and subscriber growth. That’s essential in today’s economic reality.
BTN: How does the new approach support monetization?
Meyer: With Zattoo Stream, operators can roll out targeted advertising immediately through Server Side Ad Insertion (SSAI), creating new revenue without new infrastructure. And with Zattoo Orchestrate, they can experiment with pricing tiers, ad-supported models, or upsells without engineering-heavy backend work. It shortens the distance between commercial ideas and commercial impact.
BTN: How important is Zattoo’s European footprint in all this?
Meyer: Extremely important. Today, we operate End2End IPTV platforms in ten European countries – I’m not aware of any company with a similar presence. Europe’s regulatory and linguistic diversity has shaped how we build and operate platforms. Our technology is built in Europe for Europe, but globally scalable, giving local operators the confidence to compete with international platforms while staying compliant and reliable.
BTN: Partnerships seem central to your strategy.
Meyer: They are. No single vendor can cover every layer of the stack anymore. Our open, API-first architecture supports co-innovation – whether with frontend partners, or with analytics and AI providers. Openness is fundamental to composability.
BTN: What is Zattoo’s mission going forward?
Meyer: To give operators back control – over technology choices, economics, and innovation speed. The future belongs to those who can orchestrate complexity instead of being overwhelmed by it. Our modular suite is built to make that possible.
For more information:
Visit thetvplatform.zattoo.com or contact
Hanns Schempp, Head of Marketing TV Platform, Zattoo
+49 172 1670057
hanns.schempp@zattoo.com
