Norway has passed six million paid streaming subscriptions for the first time, according to new figures from Mediavision – cementing its position as the most mature streaming market in the Nordics.
The consultancy’s latest analysis of the Norwegian TV and streaming market shows subscriptions up 10% on autumn 2024, with 80% of households now taking at least one paid service, the highest share in the region.
Price rises from several major services over the past year have not slowed the market. Instead, combined with the increase in subscriptions, they have pushed household video spend to a record level. On average, Norwegian homes now pay over NOK 670 (€57.62) per month for video services – up 10% year-on-year and again the highest figure in the Nordic countries.
“Norway is clearly the highest in the Nordic region when it comes to the adoption of streaming services. The high household penetration reflects a continued strong willingness to pay for streaming,” said Fredrik Liljeqvist, chief analyst at Mediavision.
He added that while market revenues are still growing strongly, subscription growth is expected to slow, increasing competitive pressure as players focus more heavily on winning – and keeping – existing consumers.
