Spain has emerged as Europe’s leading FAST market, according to new data from Omdia, with 35% of online adults in the country using free ad-supported streaming TV services each month.
The research, unveiled by Omdia’s Head of Media & Entertainment Maria Rua Aguete at Content London, also points to global FAST revenues climbing from $6m (€5.5m) in 2025 to $11m (€10.1m) by 2030.
“There is a clear and growing appetite for free, linear content and Spain is leading Europe in this trend,” said Rua Aguete. “FAST has become a compelling alternative for viewers who want high-quality entertainment without a subscription, and Spain’s strong uptake shows just how powerful this model has become across the region.”
With a 35% monthly reach, Spain now sits ahead of the UK (26%), Germany (25%) and France (17%) on FAST usage, making it the strongest European market in terms of viewing. Omdia highlights the US, Mexico, Brazil and Spain as some of the most dynamic growth territories as FAST adoption spreads across both developed and emerging markets.
On the revenue side, Omdia expects the Spanish FAST market alone to generate $32m (€29.4m) in 2025, almost doubling to $65m (€59.8m) by 2030, driven by investment from major hardware and platform providers including Roku Channel, Samsung TV Plus, LG Channels, Pluto TV and Fire TV Channels, alongside rising consumer demand for free, easy-to-access streaming options.
Rua Aguete also pointed to the growing role of creators in the FAST ecosystem: “We are seeing YouTubers and digital creators launching their content as FAST channels, helping them diversify audiences and monetization. But it’s important to remember that YouTube content on a TV screen does not automatically make it ‘TV’… Distribution alone does not redefine the underlying medium.”
