Bitmovin has formed a strategic partnership with ThinkAnalytics to bring scene-level AI analysis into the ThinkMediaAI personalisation and advertising platform.
Under the deal, Bitmovin’s AI Scene Analysis will feed rich, structured metadata into ThinkAnalytics’ system, giving streaming providers more granular insight into what’s happening on screen and how viewers are engaging.
Bitmovin’s technology uses multi-modal AI to automatically tag every scene with contextual information, transforming raw video into searchable and reusable metadata without lengthy manual work. ThinkMediaAI then combines that data with audience and behavioural signals to power personalised discovery, enriched metadata and targeted advertising across linear, CTV and streaming services.
The companies say the integration will support use cases such as hyper-personalised short-form clips and trailers, smarter contextual ad placement with scene-aware ad markers, and scene-based search and recommendations that surface “hidden” value in back catalogues. Examples include auto-generated highlights, micro-stories and snackable content aimed at younger viewing habits.
“Video providers are looking for ways to stand out in a crowded market,” said Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin, who argued the partnership would make content “easier to find, more engaging to watch, and more valuable to monetise”. Chris McGuire, SVP Product at ThinkAnalytics, added that integrating AI Scene Analysis into ThinkMediaAI would help operators deliver “hyper-personalised experiences that drive engagement and revenue.”
