Joyn, the streaming service operated by German media company ProSiebenSat.1, has introduced a new AI-based assistant designed to help viewers navigate an increasingly crowded content landscape.
The tool, named Joyce, is intended to deliver tailored programme suggestions and adapt to individual user preferences over time.
According to Joyn, Joyce can be controlled through text prompts or voice commands and is built on Google’s Gemini technology. The assistant is launching initially as a beta version on iOS devices, with the company emphasising that its capabilities will improve as more people use it.
Benjamin Risom, Chief Product Officer at Joyn, said the service aims to simplify everyday viewing decisions: “We all know the question: what should I watch today? Joyn now has the easiest and smartest answer: our new AI streaming assistant Joyce. She is always on hand with programme recommendations and, going forward, will also offer sorting suggestions and release reminders on Joyn. And the best part: she keeps learning and increasingly adapts to each user’s personal viewing habits. We firmly believe that this is what the streaming experience of the future looks like.”
Joyn pitches Joyce as a more personable and playful approach to content discovery, promising charm and humour alongside smarter recommendations.
