Paramount+ has become an Official Partner of Arsenal in a global content and marketing tie-up that brings the streamer’s entertainment brands into the Premier League club’s men’s and women’s matchday and digital environment.
The announcement comes a week after Paramount emerged as the victor in the next round of Champion’s League rights in the UK.
The partnership will see Arsenal players, club legends and supporters front co-branded campaigns built around Paramount+ originals including Landman and Guy Ritchie’s MobLand.
It launches with For the Love of the Team, a bespoke film narrated by Arsenal legend Thierry Henry, celebrating the link-up between the two brands. Paramount+ and Arsenal will also collaborate on a series of social media campaigns, while the streamer’s branding will feature around Emirates Stadium on big screens, in matchday programme features and across other in-stadium activations on men’s and women’s match days.
“We’re beyond excited to unite Paramount+ and Arsenal – two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, Executive Vice President and International General Manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters.”
Arsenal’s Chief Commercial Officer Juliet Slot added: “They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”
Future activity will track key launches on Paramount+ during the 2025-26 season. The first campaign, tied to the return of Taylor Sheridan’s Landman this November, will feature first team players in conversation with lifelong Arsenal fan and social media creator Sharky, alongside Eberechi Eze, William Saliba and Gabriel Martinelli. Subsequent content, themed around other Paramount+ shows, will showcase a range of men’s and women’s first team players.
