ITVX has recorded its most streamed launch for I’m A Celebrity… Get Me Out Of Here!, with the new series generating 12.3 million streams across its first 3 episodes.
The total represents a 28% year-on-year increase for the jungle format on ITV’s streaming service. The launch run also secured an 83% share of 16–34-year-olds, up 9 percentage points on the 2024 series.
ITV says the latest launch delivered ITVX’s strongest day of performance since July, while the full I’m A Celebrity collection on the service has now passed 400 million streams.
The series continues on ITV1 and ITVX with new episodes at 9pm. I’m A Celebrity… Get Me Out Of Here! is produced by Lifted Entertainment, part of ITV Studios, with international distribution handled by ITV Studios.
