Canal+ is highlighting the speed at which movies arrive on its service in France with a new brand campaign built around the promise that films are “already on Canal+” just six months after their theatrical release.
The campaign, which runs from 18–25 November, focuses on the pay TV group’s cinema proposition on the Canal+ App, combining recent titles with deep catalogue and curated editorial strands. Visuals integrate scenes from films directly into the app interface to underline the continuity between the big screen and at-home viewing.
Outdoor and digital out-of-home activity is built around six titles available on Canal+ in November: Paddington in Peru, Mickey 17, God Save The Tuche, Sinners, The Brutalist and A Bicyclette!. Canal+ says the mix is designed to showcase both the recency and diversity of its line-up.
The media plan targets an estimated 190 million contacts across France, using 2m² posters and kiosks in city centres, digital screens and full-platform takeovers in the Paris Metro, and DOOH displays in major train stations and local businesses nationwide.
By foregrounding the shortened window between cinema release and pay-TV availability, Canal+ is seeking to reinforce its positioning as France’s leading partner for film creation and distribution, and to drive usage of the Canal+ App as a premium, cinema-first destination.
