Sky Sports has launched Sky Sports Halo, a dedicated TikTok channel targeting female sports fans.
The channel joins Sky Sports’ five existing TikTok feeds across football, boxing and Formula 1 and builds on the broadcaster’s scale on the platform, where Sky Sports says it has passed 2 billion views and 167 million engagements, with TikTok delivering its highest engagement rate among female audiences across all Sky Sports social channels.
Positioned as a “little sister” account to Sky Sports’ existing TikTok portfolio, Halo is designed to grow a community of women engaging with sport through trend-led and relatable short-form video. Content will span behind-the-scenes features, sports fashion and lifestyle, pop culture moments, match clips and occasional live sport.
Sky Sports Halo will be formally unveiled at the TikTok Awards in London this evening, where Sky is headline sponsor. The first live event on the channel will follow on Sunday 16 November, when England Netball face New Zealand in the Vitality Netball International Series, streamed from the Copper Box Arena at 3pm, as part of a three-match series also carried live on Sky Sports’ linear outlets.
