Germany’s TV market returned to slight growth in the third quarter of 2025, according to the latest figures from German industry associations ZVEI and Deutsche TV-Plattform in cooperation with NIQ.
TV set sales rose by 3% year-on-year to 983,000 units, up from 952,000 in Q3 2024.
OLED devices continued their upward trajectory, increasing their share of total sales by 2%. One of the strongest growth segments was televisions with integrated surround-sound: 45% of all TV sets sold in the first nine months of 2025 included at least one built-in surround-sound system – a rise of five percentage points.
In the audio market, headphones remain the clear best-seller. They accounted for 66% of all audio device sales, with an average of 17.9 million units sold annually over the past five years. Digital radio also continues to expand its footprint: the Audio Trends 2025 report from the state media authorities shows that 23.5 million people in Germany now listen to radio via DAB+, 2.8 million more than a year earlier. 40% of households have DAB+ reception, while 96% of the population owns at least one DAB+ or smart device.
Across the wider consumer electronics market for video and audio products, however, the picture was less positive. Overall revenues declined by nearly 5% in the first three quarters of 2025 to €4 billion. Video revenues dropped by 6%, while the audio segment contracted by 3%.
The CE-Branchenkompass, published by ZVEI and Deutsche TV-Plattform, covers TVs, accessories, radios, headphones, speakers, and audio systems. Its radio category includes stand-alone radios, audio-home-system radios, tuners, receivers and retrofit car radios, but excludes factory-installed automotive radios. Unless otherwise indicated, the figures are based on GfK Total Market data.
