Vectra is stepping up its super-aggregator play in Poland with a one-year Disney+ promotion and a market-first HBO Max “TV and Sport Channels” add-on, tightening ties with two major global streamers inside its pay-TV and broadband bundles.
Under a promotion launched this week, new and existing Vectra customers taking selected internet, TV or mobile plans on 23-month contracts can receive 12 months of Disney+ as a free add-on. The offer applies to the Standard Plan, with the option to upgrade to Premium, and is positioned as a family-focused sweetener that folds Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu-branded content into Vectra’s line-up at no extra cost in year one.
At the same time, Vectra has become the first operator in Poland to enable activation of HBO Max’s “TV and Sport Channels” package directly within HBO Max. The add-on, priced at PLN 20 (around €4.60) per month on a rolling basis, offers subscribers 25 live channels and a broad slate of premium sports and news on up to 2 devices simultaneously, with no long-term commitment — effectively turning Max into a virtual pay TV environment for Vectra customers.
Existing HBO Max users on Vectra can bolt the live bundle on and off month-to-month, targeting key events and tournaments, while the Disney+ promotion is designed to drive uptake of core Vectra services and reinforce its positioning as a one-stop entertainment provider.
The twin moves underline how Vectra is using long-term partnerships with global SVODs to defend and grow its footprint: packaging major US streamers with flexible linear-lite options, and pushing more of that experience through apps and smart devices rather than traditional set-top-only models.
