Altice USA is renaming as Optimum Communications, Inc as the US cable operator pursues a multi-year turnaround.
The new name takes effect today (Friday), though the company will have to wait until 19 November until its NYSE ticker changes from ATUS to OPTU. There are no changes to the company’s ownership, leadership or day-to-day operations.
“This is more than a name change – it’s a reflection of who we are and where we are going,” said Dennis Mathew, Chairman and CEO at Optimum. “As we accelerate our transformation and deepen our commitment to our customers, employees, and communities, aligning our corporate identity with the strong Optimum brand underscores our focus on simplicity, performance, and purpose. It’s an incredibly exciting time for the organization as it enters its next chapter as one unified Optimum.”
The rebrand follows a period of operational tightening and network investment under Mathew’s leadership.
In Q3 2025, Altice USA reported revenue of $2.11 billion, down 5.4% year-on-year, but delivered record gross margin of 69.7% and moderated adjusted EBITDA decline to 3.6% at $830.7 million.
