Amazon Ads has launched Amazon Publisher Cloud (APC) in Europe, starting with a France-only pilot with M6 Unlimited and TF1 PUB. Other French broadcasters will be invited to join after the exclusivity period.
APC lets broadcasters combine their first-party signals with Amazon Ads audience segments – including purchase and browsing data – to sell campaigns via Amazon DSP against content with higher purchase intent. The collaboration runs on AWS Clean Rooms to protect each party’s data. Amazon says a US campaign using APC with major streamers in Q3 2025 delivered 64% incremental reach versus traditional buys.
Adrien Masson, Managing Director of Amazon Ads France, said: “Amazon Publisher Cloud represents a major step forward for advertising, and we are proud to launch its European rollout in France. The adoption of this solution by key players like M6 Unlimited and TF1 PUB creates a true synergy: it allows advertisers to effectively reach their target audiences, while offering our broadcast partners new opportunities to monetise their premium inventory thanks to Amazon’s exclusive signals.”
Tristan Lemoîne, Deputy Managing Director of M6 Unlimited, said: “With Amazon Publisher Cloud, we are taking another step in our data strategy for M6+. By combining the power of our audiences, our 1st-party data and Amazon’s insights, we continue to enrich our value proposition for advertisers.”
François-Xavier Pierrel, Chief Data and Ad Tech Officer at TF1 Group, added: “With Amazon Publisher Cloud, we are strengthening our strategy around our Graph:ID and our One data offering for agencies and advertisers by offering — through a unique matching between Amazon’s first party and TF1’s — programmatic distribution across all our digital inventories.”
Amazon Publisher Cloud sits within Amazon Publisher Services.
