Appear will open a Centre of Excellence in Singapore’s Central Business District on 13 November 2025, positioning the live production specialist closer to customers across Asia-Pacific.
CEO Thomas Bostrøm Jørgensen, CTO Andy Rayner, CCO Alex Pannell and CPO Thomas Lind will attend the launch before a regional tour. As part of the programme, Rayner and Lind will host a technology session in Kuala Lumpur on 12 November with IPPTAR and the Asia-Pacific Broadcasting Union, covering topics including IP-based infrastructures, SRT for ad-hoc live events and advances in remote production workflows.
“By placing a fully equipped lab in our Singapore Centre of Excellence, we’re making it simple to test, tune and train, whether that’s a remote demo for a rights owner in India, a PoC for a remote sports production in Australia, or validating ad-signalling nuances unique to the region,” said Shakunt Malhotra, VP APAC, Appear. “Through the lab and our in-region engineering, support, and sales functions, the centre achieves three critical goals: it shortens decision cycles, develops region-specific solutions and de-risks deployments for our customers.”
The Singapore hub is built around three functions: solution engineering (hands-on design, region-specific development, proof-of-concept and workflow optimisation), customer support (in-region assistance and escalation) and sales co-ordination (commercial engagement and partner enablement). These teams will work with Appear specialists across Australia, South Asia and North Asia, and the wider global organisation.
A fully equipped lab will support remote demonstrations and PoC testing before on-site deployments. The facility will host multi-vendor workflows and Appear modules for contribution, remote production and primary distribution, with rapid PoCs for formats and standards commonly used in APAC, including HEVC/AVC, JPEG XS, ST 2110 and high-capacity SRT. The company says the centre will also accelerate development and evaluation of regional requirements such as ad-signalling workflows and audio in broadcast.
Structured training and accreditation will be offered for partners and customer engineering teams to achieve Appear certification, aimed at helping operators scale skills and standardise best practice.
