DAZN’s standoff with Belgian TV operators over carriage of Jupiler Pro League matches is continuing, with negotiations with Proximus and Telenet yet to yield a wholesale deal and fresh pressure arriving from consumer regulators.
DAZN retained exclusive domestic live rights to the Pro League for 2025/26–2029/30 on reduced terms of around €83–84 million a season. But operator talks broke down over pricing and packaging in July, prompting DAZN to prepare an OTT-first season unless acceptable carriage terms emerged. Subsequent meetings between DAZN and the League have taken place to address the distribution impasse.
In the absence of operator agreements, DAZN has moved to widen free-to-air visibility. RTBF signed a five-season sub-licence for digital highlights from 2025/26, followed days later by a similar deal with Flemish-language VRT. Clips run on Auvio, TIPIK and La Tribune (RTBF) and across VRT’s platforms from Sunday evenings. Live rights remain exclusive to DAZN.
Regulatory scrutiny has intensified. Belgium’s Consumer Protection Minister has said DAZN will be fined for breaches of pre-contract information rules after complaints about unclear terms and access issues, following an earlier probe by the Economic Inspectorate that DAZN pledged to cooperate with. The sanction adds pressure as the platform seeks wider distribution.
Political and competition concerns around the exclusivity model have been raised, with industry reports of a fresh competition complaint and calls for broader access via incumbent platforms. DAZN has previously criticised the operators’ stance, while Proximus and Telenet have pushed back on wholesale fees and the bundling of other leagues within proposed packages.
