RTL AdAlliance and ORF-Enterprise have entered into an exclusive strategic partnership to expand the international sales of Austria’s leading public media portfolio.
The deal makes RTL AdAlliance the global sales partner for ORF, offering international agencies and advertisers simplified access to the Austrian public broadcaster’s advertising inventory across TV, radio, digital and online platforms.
Under the agreement, RTL AdAlliance – the international sales house of RTL Group – will represent the advertising offerings of ORF’s main television channels (ORF 1, ORF 2, ORF III and ORF Sport+), the radio stations Hitradio Ö3 and FM4, and the online and streaming platforms ORF.at, ORF ON and ORF Sound.
Together, these outlets reach a majority of the Austrian population: ORF 2 achieved an average daily reach of 37.6% in the first half of 2025, while ORF’s radio brands reach 55.8% of Austrians aged ten and above. The ORF.at network remains Austria’s most widely used online news source, accessed monthly by nearly 73% of the population.
“ORF stands for high-quality, credible and fact-based programming. With RTL AdAlliance, we have a global partner that perfectly complements our ambitions in the international advertising market. It is now much easier for global advertisers to access our premium environments across TV, digital, radio and online,” said Oliver Böhm, CEO of ORF-Enterprise.
Heinz Mosser, CFO of ORF-Enterprise, added: “Diversity, quality and reliable journalism define ORF. This cooperation offers international advertisers an outstanding alternative for their media investments.”
From RTL AdAlliance’s perspective, the move strengthens its pan-European “Total Video” strategy, which positions broadcasters as a brand-safe, measurable and scalable alternative to global digital platforms.
“Our exclusive partnership with ORF-Enterprise is an important cornerstone of our growth strategy,” said Stéphane Coruble, CEO of RTL AdAlliance. “It expands our European broadcaster alliance and reinforces our commitment to premium content representation.”
Oliver Vesper, Deputy CEO and CDO of RTL AdAlliance, added: “We are proud to highlight the strategic relevance of ORF’s programming internationally and to strengthen the role of European media in global competition.”
RTL AdAlliance’s network already includes RTL Deutschland, ITV (UK), RAI (Italy), Atresmedia (Spain), DPG Media (Belgium and the Netherlands), Groupe M6 and FranceTV Publicité (France).
