Viaplay Group said its turnaround remains on track in Q3, reporting Group net sales of SEK 4,018 million and confirming the planned completion of its Allente acquisition in the fourth quarter, pending Swedish competition clearance.
Streaming subscription sales grew 1% year-on-year as direct-to-consumer growth and higher ARPU offset weaker business-to-business revenues. Advertising rose 2%, while linear subscription sales dipped 1%, reflecting the shift from broadcast to digital.
Sports engagement was led by the Premier League and Formula 1, with UEFA club competitions and the Ryder Cup also strong. In Norway, Viaplay highlighted its partnership with TV 2, which will make over 3,000 football matches a year available to a wider audience.
Local storytelling continued to engage and entertain audiences across the Nordic markets. The new season of Paradise Hotel Sverige was one of the most watched titles of the quarter, while Robinson Ekspeditionen and Svenska Fall also delivered strong performances.
Looking to Q4, the slate features the UEFA Champions League, the continuing Premier League and F1 seasons, and the FIS World Cup winter schedule.
On Allente, Viaplay reiterated that regulatory filings are progressing – approvals have been received in Norway and Denmark, with Sweden’s FDI notification “left without action”; Swedish competition clearance is still pending.
Telenor Group agreed in July to sell its 50% stake in Allente to Viaplay for SEK 1.1 billion (€94.6 million).
The company continues to target Q4 for closing.
