• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

ATSC makes international pitch with ITU approvals and Americas outreach

October 21, 2025 13.06 Europe/London By Julian Clover

ATSC says it has strengthened its international footprint after advancing seven ATSC-related documents at recent ITU-R Study Group 6 meetings, with three approved for publication and a total of 23 ATSC contributions now adopted or recognised by ITU-R.

Newly approved items include Report BT.2526-1 on field trials of mobile multimedia broadcasting, while revisions to Report BT.2343-10 on UHDTV over terrestrial networks were accepted pending further input. The scope of the Rapporteur Group on ATSC 3.0 has also been expanded to develop new documents.

President Madeleine Noland said the activity underlines that ATSC 3.0 is being positioned as an international technology, adaptable to regulators’ and broadcasters’ needs.

In the Americas, ATSC highlighted work at the 45th CITEL PCC.II meeting in Salvador, Brazil, where Noland chairs the Working Group on Broadcasting. Brazil showcased elements of its ATSC 3.0-based TV 3.0 (DTV+) roadmap, while the North American Broadcasters Association briefed delegates on a Calgary pilot exploring smart-city use cases over NextGen TV infrastructure in partnership with local and federal bodies and ATSC.

ATSC flagged further PCC.II engagements in 2026 (Dominica and Colombia) and 2027 (Ottawa), with potential demonstrations around Direct-to-Mobile and civic services. The organisation also pointed to continued momentum in South Korea and to Brazil’s recent decree on TV frequency allocations as catalysts for regional deployment.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline Tagged With: ATSC Edited: 21 October 2025 13:16

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • Sky develops green power system for film and TV production
  • BBC Player joins Vectra VOD line-up
  • Omdia: US commands 39% of global M&E revenue as Korean content eyes FAST upside
  • BBC apologises to President Trump, but won’t pay damages
  • Sky secures four-year extension to DP World Tour

Most Popular

  • Disney+ and Hulu near 196m subs
    Disney+ and Hulu near 196m subs
  • RTL Group names Clément Schwebig as next CEO
    RTL Group names Clément Schwebig as next CEO
  • Disney Jr to return to linear in the UK and Ireland
    Disney Jr to return to linear in the UK and Ireland
  • Sky Sports debuts female-skewed TikTok channel
    Sky Sports debuts female-skewed TikTok channel
  • Viaplay takes full control of Allente
    Viaplay takes full control of Allente
  • Sky Deutschland seals major content deal with Sony Pictures Television
    Sky Deutschland seals major content deal with Sony Pictures Television
  • Channel 4 extends streaming lead
    Channel 4 extends streaming lead

White Paper

Virgin Media O2 turns to Starlink for UK-first ‘O2 Satellite’ service

Virgin Media O2 has struck a multi-year deal with Starlink’s Direct to Cell network to launch “O2 Satellite”, a handset-to-satellite service that will extend coverage into rural and coastal not-spots from early 2026. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

44 Telegraph Street
Cottenham, Cambridge CB24 3QF
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.