Shopping channel Shop LC Deutschland will become available on Zattoo in Germany and Austria from 28 October 2025.
The partnership marks another milestone in Shop LC’s European expansion, bringing its mix of live auctions, jewellery, fashion and lifestyle programming to one the leading TV streaming platforms in the German-language market. Operated by the VGL Global, an international retailer headquartered in Jaipur, India, Shop LC has built a reputation for combining entertainment, craftsmanship and direct interaction with its audience.
Over the past years, the channel has produced a series of international live shows from locations including Venice, Bali, Jaipur, Guangzhou, Bangkok, Tucson and Las Vegas. Each event blends live shopping with cultural storytelling and real-time audience participation.
Two of the most recent productions highlighted the brand’s focus on authenticity and transparency: a live broadcast from a diamond-processing facility at VGL’s headquarters in Jaipur, and another transmitted live from a silkworm-breeding farm in China, illustrating the origins of Shop LC’s jewellery and textile collections.
Shop LC’s fans are not just spectators – they can actively engage through live chat and email during broadcasts. A select group of viewers recently joined the team on its trip to Jaipur, accompanying presenters behind the scenes of the live production.
