DAZN has appointed SMC as its exclusive first reseller across the Middle East and North Africa, a move the company says will strengthen its regional commercial push.
Under the partnership, SMC will lead commercial sales for DAZN’s growing rights portfolio in MENA. DAZN MENA is the official domestic broadcaster for all Jockey Club of Saudi Arabia horseracing events and also carries the PGA TOUR, Saudi Pro League, Riyadh Season Boxing and NFL Game Pass.
“Partnering with SMC marks an important step in DAZN’s growth across the Middle East and North Africa,” said Shay Segev, DAZN Group CEO, citing SMC’s regional expertise and relationships.
DAZN said the arrangement forms part of a wider acceleration of its expansion in the region.
