FreeWheel has appointed Laurence d’Août as Vice President of Sales, International, reporting to Thomas Bremond, Managing Director of Comcast Advertising, International.
Based in London, d’Août will lead revenue strategy and execution across FreeWheel’s international markets. She brings more than 25 years’ senior experience in telecoms, media and technology, including roles at Deezer (Chief Commercial Officer), Liberty Global (data monetisation and the Sky AdSmart deal for Virgin Media) and MTG/Times Group, where she expanded Viasat channels across Russia and Eastern Europe and oversaw content operations that supported the launch of Viaplay in the Nordics.
D’Août said her focus will be deepening client and partner relationships and strengthening customer success to drive growth. Bremond said her market knowledge and track record building high-performing sales teams will support FreeWheel’s expansion in streaming advertising.
