Titan Ads has been named as strategic monetisation partner for TiVo OS across Europe, creating a single buying route to premium CTV inventory across the two independent TV operating systems.
The arrangement standardises formats and promises incremental reach with deduplicated audiences, frequency capping and access to proprietary segments. Outside the UK, Titan Ads will be the exclusive sales partner for TiVo OS ad inventory in selected European markets.
“This partnership with TiVo marks an important milestone for the CTV industry,” said Tim Edwards, COO of Titan OS. “For too long, the market has been fragmented with too many platforms working in isolation. By combining forces, we are setting a new benchmark for collaboration – increasing efficiency for advertisers, improving the viewer experience, and paving the way for a more standardised future in Connected TV.”
Gabriel Cosgrave, General Manager, EMEA at Xperi, added: “By partnering with Titan OS, we’re further demonstrating our shared commitment to delivering value for advertisers and content partners through simplicity and scale, while offering a compelling and personalised consumer experience. Together, we are creating a smarter ecosystem that aligns with the industry’s call for more collaboration and less fragmentation, while unlocking new opportunities for monetisation and innovation.”
